Cadbury loses a fortune as chocolate lovers are less than impressed with new Creme Egg recipe – TheLiberal.ie – Our News, Your Views

Cadbury loses a fortune as chocolate lovers are less than impressed with new Creme Egg recipe




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Cadbury’s are upping the ante after their new recipe Creme Eggs were a major flop last year. The company  lost more than £10m (€13.35m) in sales last year, narrowing its market share from 42per cent to 40per cent.

The Creme Egg sparked outrage after US owner Mondelez replaced the Dairy Milk in its recipe with cheaper chocolate. However, Mondelez insists that the recipe change did not have an impact.

Marketing manager Claire Low told The Grocer trade magazine: “The fundamentals of Cadbury Creme Egg remain exactly the same. It’s simply not the case that Creme Egg has always been made with Cadbury Dairy Milk.”

The company said in a statement: “The fundamentals of the Cadbury Creme Egg remain exactly the same as the original in the 1971 recipe with delicious Cadbury chocolate and a unique gooey creme filling. In fact, only six out of 45 years of gooey history saw the shell made with Cadbury Dairy Milk. Cadbury remains the number one treat at Easter. The Easter season changes every year depending on when Easter falls. It was two weeks shorter in 2015 than 2014 so it’s hard to compare like for like. This is why most of the big chocolate brands show a fall in revenue for 2015 against 2014. We are proud to be the nation’s favourite at Easter and we will continue to strengthen our position by investing in power brands and launching new seasonal products.”

 

 

 

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