Clothing chain H&M accused of being racist after posting inappropriate children’s clothing photograph  – – Our News, Your Views
October 5, 2018

Clothing chain H&M accused of being racist after posting inappropriate children’s clothing photograph 

Image Source: H&M Twitter

The well known clothing chain H&M has found themselves at the centre of a major race controversy after a number of social media users slammed the company for its recent advertising campaign.

In what many have described as an insensitive and racist campaign the clothing chain was subjected to a barrage of criticism after they posted an inappropriate photograph during its recent children’s jumper advertising campaign.

The much discussed public outcry comes after the clothing chain seemingly made a mishap and posted a picture a black child modelling a green sweatshirt with the slogan ‘The coolest monkey in the Jungle’.

Image Source: H&M Twitter

Although H&M have since apologised and removed the image from their website, the popular chain didn’t get off likely as many labelled the picture as racist and disgusting on social media.

In a series of tweets consumers launched a scathing attack on the chain claiming the picture should be removed immediately and those responsible should be sacked.

One angry Twitter user wrote: “Could someone possibly explain to me at @hmon how this got approved?

Having a black child in a hoodie with the slogan “Coolest Monkey In The Jungle”

Absolutely Disgusting!!! 

Image Source:

Whilst another wrote:” So the black kid gets to wear the H&M sweater with “Coolest monkey in the jungle” and the white kid with “Survival expert”. This is beyond disgusting. It’s a projection of your neocolonial thinking. You won’t see me anywhere near your shops these days @hm.

The photograph drew more criticism from social media users as many also pointed out that white children were snapped wearing clothing that branded slogans that weren’t racially insensitive. 

Meanwhile H&M have since apologised for any offence caused by the image and say they have removed it from their website. 

Share this story

Get the latest news from via Facebook.
Just click Like

Tell us what you think on our Facebook page