Clothing chain H&M accused of being racist after posting inappropriate children’s clothing photograph  – TheLiberal.ie – Our News, Your Views
April 16, 2018

Clothing chain H&M accused of being racist after posting inappropriate children’s clothing photograph 

Image Source: H&M Twitter

The well known clothing chain H&M has found themselves at the centre of a major race controversy after a number of social media users slammed the company for its recent advertising campaign.

In what many have described as an insensitive and racist campaign the clothing chain was subjected to a barrage of criticism after they posted an inappropriate photograph during its recent children’s jumper advertising campaign.

The much discussed public outcry comes after the clothing chain seemingly made a mishap and posted a picture a black child modelling a green sweatshirt with the slogan ‘The coolest monkey in the Jungle’.

Image Source: H&M Twitter

Although H&M have since apologised and removed the image from their website, the popular chain didn’t get off likely as many labelled the picture as racist and disgusting on social media.

In a series of tweets consumers launched a scathing attack on the chain claiming the picture should be removed immediately and those responsible should be sacked.

One angry Twitter user wrote: “Could someone possibly explain to me at @hmon how this got approved?

Having a black child in a hoodie with the slogan “Coolest Monkey In The Jungle”

Absolutely Disgusting!!! 

Image Source: hm.com

Whilst another wrote:” So the black kid gets to wear the H&M sweater with “Coolest monkey in the jungle” and the white kid with “Survival expert”. This is beyond disgusting. It’s a projection of your neocolonial thinking. You won’t see me anywhere near your shops these days @hm.

The photograph drew more criticism from social media users as many also pointed out that white children were snapped wearing clothing that branded slogans that weren’t racially insensitive. 

Meanwhile H&M have since apologised for any offence caused by the image and say they have removed it from their website. 

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