Earlier this week the Swedish clothing company H&M found themselves at the centre of some unwanted attention when posted a photograph of a black child modelling a sweatshirt with a slogan that was considered racist.
However those in the Twitterverse were left even more angry this week after one heartless individual decided to make a sick joke of the whole situation by depicting a photoshoped photograph of Madeleine McCann.
In a what can be only described as a warped sense of humour the man involved decided to poke fun at the McCann’s by posting an edited picture of his own showing missing Madeleine wearing a sweatshirt with the slogan ‘Hide and Seek champion’.
According to Metro.co.uk the scandalous picture by Kieron Marsh, from Suffolk, did not go down well with the British public with many voicing their disgust by saying the picture was disgusting and sick.
One twitter user wrote:”No. This pic must’ve been doctored by someone sick. Not H&M, I’m sure.”
Whilst another wrote: “What kind of person would think this is funny they should be ashamed of themselves, absolutely disgusting”