SuperValu issue apology after sending a text that read ‘Bastard’ instead of ‘Basted’ – TheLiberal.ie – Our News, Your Views

SuperValu issue apology after sending a text that read ‘Bastard’ instead of ‘Basted’




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Here’s the text that SuperValu sent out accidentally yesterday morning to thousands of its customers. The unfortunate text was simple a spelling error, but instead of writing ‘Basted Turkey’, they wrote ‘Bastard Turkey’.

The text caused no offence with customers finding the funny side. If anything, the blunder has now turned into a PR success with many people talking about SuperValu and their ‘Bastard Turkeys’.

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