Residents in Ringaskiddy, Co. Cork, say that the fumes from the nearby factory where Viagra is manufactured keep them in a constant state of arousal.
The villagers are said to walk about sniffing the air before hastily returning to their homes to tend to their wives and partners.
And folks claim that even dogs feel the merry effects from the bluish plumes puffing from the Pfizer plant. Copulating canines is a common sight around the area.
Factory bosses say that this is just a local myth, but nevertheless, villagers around the plant seem to enjoy living with the purple haze.