Varadkar refutes claims that Project Ireland 2040 advertising campaign is a PR stunt  – TheLiberal.ie – Our News, Your Views

Varadkar refutes claims that Project Ireland 2040 advertising campaign is a PR stunt 




The Taoiseach Leo Varadkar has defended the Government’s plan to take place advertisements in local newspapers and cinemas to promote Project Ireland 2040.

Mr Varadkar who was has come for extensive scrutiny after a number of opposition TD’s criticised the plan with many labelling it a propaganda campaign.

However following a meeting in the Dáil on Tuesday, the Taoiseach rebuffed claims that the campaign was merely a PR stunt.

The Taoiseach also denied Fianna Fáil’s claims that the Government were deliberately using taxpayer money to fund an advertising campaign disguised as news content.

In a stark response to stiff questioning, Mr Varadkar said that the initiative was in no way a propaganda campaign for Fine Gael, but instead it is a campaign that is designed to inform the public of what to expect in their region in the coming years ahead.

Mr Varadkar also claimed that Fianna Fáil were no position to claim that there is a proganda campaign in the works as they have carried out similar campaigns in the past, with the most recent being 2007’s National Development Plan. 

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