Adults in Ireland are expected to spend a total of €61 million on Halloween celebrations this year, representing a drop of €11.5 million compared with last year, based on findings from iReach Insights.
According to the iReach Insights survey, adults are set to spend an average of €46 each on Halloween festivities in 2025, reports Breaking News.
The highest spenders are adults aged 25 to 34, who intend to spend an average of €70 this Halloween.
Around 72 per cent of adults will spend money on sweets, decorations, costumes, and other Halloween items, a decrease of six per cent compared with last year, reports Breaking News.
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One in three adults (33 per cent) say they plan to decorate their homes for the occasion, while 29 per cent feel that increasing costs are influencing how they celebrate Halloween.
Three in four adults (76 per cent) believe that local authorities should do more to organise safe and family-oriented Halloween activities, reports Breaking News.
The survey also showed that nearly half (49 per cent) of adults are concerned about fireworks, bonfires, and safety on Halloween night, with 19 per cent saying they are very worried.
Adults aged 25 to 34 expressed the most concern, with 64 per cent worried and 39 per cent of them describing themselves as very worried, reports Breaking News.
Over half (59 per cent) admitted they secretly buy “extra” sweets or chocolate for themselves rather than for children.
Most adults (80 per cent) believe that retailers should cut down on single-use plastic packaging for Halloween merchandise, according to the survey findings, reports Breaking News.
This view is strongest among adults aged 25 to 34, with 90 per cent agreeing that retailers should move away from single-use plastics.
Two in three adults (66 per cent) think that social media has altered how people celebrate Halloween, particularly in terms of sharing costumes and themed gatherings, reports Breaking News.
This opinion is most common among adults aged 25 to 34, with 76 per cent saying that social media has changed the celebration, reports Breaking News.
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