https://youtu.be/_xXhMAYLBKE
In their latest marketing drive, Guinness has developed a non-alcoholic version of the black stuff to sell in Indonesia. Guinness is hoping to make its way onto the Indonesian market where alcohol is not popular due to the predominantly Muslim population. Indonesia’s population is 249 million making it a huge Asian market.
The new product is called Guinness Zero and is said to be selling very well. The move is a very clever one by the Guinness as the Indonesian government banned the sale of beer in convenience stores from April 2015.
Guinness Zero ABV was launched in September. The company is planning a new facility to produce the drink locally, according to the Financial Times.