The founder of Playboy, world renowned Hugh Hefner died at the age of 91.
It’s understood that he passed away Wednesday evening at his Playboy Mansion house in Los Angeles of natural causes.
Playboy Enterprises, Inc. announced his death;
“Hugh M. Hefner, the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognizable American global brands in history, peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones,” Playboy Enterprises, Inc. said in a statement Wednesday night.