Apple fans are salivating at the upcoming launch of the new iPhone X range.
But those wanting to get their hands on a top-of-the-range iPhone XS better have deep pockets, as the device will set them back a eye-watering £1500.
And according to Tim Cook, Apple’s CEO, the reasoning behind such high price is simple: A large enough people are willing to pay, so Apple can make good business.
Visit the Apple website for more details.