What to Look for in an International SEO Agency – 2024 – TheLiberal.ie – Our News, Your Views

What to Look for in an International SEO Agency – 2024

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Not all SEO agencies are created equal. Having an international online presence is crucial to the growth of your business. However, choosing an international Search Engine Optimization (SEO) agency is more pivotal to that growth going into a year. 

In this article, we cover key factors to consider before choosing an international SEO agency for your company. 

What is an International SEO agency?

An international SEO agency is a team of diverse SEO experts familiar with international markets to keep your website on global standards and healthy. 

Beyond maintaining the SEO health of your websites, the SEO agency may perform the following depending on the contract arrangement:

  • Driving organic traffic
  • Local SEO optimization
  •  High backlink opportunities
  • Sharpening your marketing strategy
  • Conducting SEO audit

Global expertise and experiences

A proven track record from an international SEO agency goes without saying. You can access the client references and case studies from your chosen agency in your free time while enjoying the online casino NetBet

Here are some questions to ask when looking at an SEO agency’s expertise:

  • Do the case studies or success stories have measurable results?
  • How does the agency conduct international keyword research?
  • What is their technical approach to website structure, mobile optimization and site speed?
  • What are the frameworks set to accommodate changes in the search engine algorithms?
  • Is there a clear pricing structure and the services included? 

Localization and cultural understanding 

Translating SEO content to meet the local language SEO is service level. An international SEO agency worth its name must understand the cultural dynamics. This may include; local preferences, search behavior and cultural nuances. 

Other factors that an international SEO agency must showcase include:


On-page optimization for local signals  

 This includes optimizing title tags, meta tags, headers, and content with local-focused search terms. 

Mobile optimization for local searches 

A clear framework for optimizing for mobile search is essential to any business. For local search, it’s even more crucial for the agency to promise and deliver on it. 

Google My Business (GMB) optimization 

GMB is a game changer for any business looking to expand to other local markets. An experienced international agency will that every GMB profile is claimed and verified in every local market you expand to. 

Global link-building strategy

Expanding internationally with SEO means a strong link-building strategy. This will ensure you build authority and thought leadership in reading speed. Here are some elements to consider:

  • Avoid duplicate content issues
  • Create high-quality multilingual content 
  • Leverage international link networks
  • Comply with local regulations 
  • Implement Hreflang tags
  • Build relationships with local influencers 

Multilingual SEO capabilities

The international SEO agency should be able to do multilingual SEO. This means optimizing the website content for a global audience with multiple languages and regions. 

Other capabilities may include:


  • Subdirectories and subdomains configuration
  • International SEO-friendly URL structures
  • Country code Top-Level Domains (ccTLDs)
  • Social media localization 
  • User Experience (UX) 

Analytics and Reporting 

Transparent and effective analytics reporting of your website is essential for growth. Before settling on an international agency, here are some questions to ask on the call;

  1. What analytics tools do you use for tracking website performance?
  2. How often do you provide reports and in what format?
  3. How do you attribute traffic and conversions to specific channels or campaigns?
  4. What steps do you take to ensure data accuracy and integrity?
  5. Can you integrate SEO data with other marketing channels?
  6. How do you track and report international SEO performance?


Choosing the right international SEO agency partner is crucial to your business growth. The partner must have proven experience, a great team preferably in the region you are expanding to and a proven strategy for success.  


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