When new law is passed next month, it will bring a landmark prohibition on alcohol advertising on radio and television, reports Breaking News.
The objective is to prevent youngsters from being exposed to advertisements for alcohol and to eliminate any favourable connections that could exist between alcohol and lifestyle.
To lessen children’s exposure to alcohol marketing, the Public Health (Alcohol) Act’s Broadcast Watershed clause limits the hours that may be used to advertise alcohol goods on radio and television starting of January 10, reports Breaking News.
The Broadcast Watershed clause of the Public Health (Alcohol) Act was initiated in November of last year by Stephen Donnelly, who was the Health Minister at the time. In order to curb Ireland’s detrimental alcohol use, the Act was created in 2018.
So far 28 of the 31 provisions of the Act have been commenced and of the three sections that remain to come into force section 13 of the Act regulates the content of advertisements for alcohol products and limits that content to factual information only.
Of the Act’s 31 provisions, 28 have been started thus far, and of the three that are still pending, section 13 governs the content of alcohol product marketing and restricts them to factual information exclusively, reports Breaking News.
Additionally, health warnings and information on the Health Service Executive’s (HSE) alcohol information website must be included in alcohol product marketing.
According to a Department of Health official, the goal is to shield kids from alcohol advertising and to dispel any favourable connections that could exist between alcohol and lifestyle.
“Work on the drafting of the advertising Regulations is continuing in conjunction with the Office of Parliamentary Counsel. Once finalised, the draft regulations will require submission to the EU Commission for assessment and once they have completed that process, they will require notification under the World Trade Organisation (WTO) process,” the department spokesperson explained, reports Breaking News.
“Section 18 of the Act introduces a restriction to alcohol advertisements in hardcopy publications sold in Ireland. The provision, while limited to print media, aims to reduce exposure to alcohol advertising,” reports Breaking News.
Tell us your thoughts in the Facebook post and share this with your friends.
