The company behind drinks such as Guinness and Smithwicks have revealed today they are issuing new labels which highlight calorie and alcohol content.
The company Diageo say the new packaging will be in circulation from tomorrow onwards. It is understood the new labels will also include warnings about drink-driving and alcohol consumption during pregnancy.
According to Liam Reid from Diageo all drinks within the next year and a half will display the new labels: “This is about providing consumers with the information.”
“It is really their choice and their decision. Our ambition is to have this labelling on every can and bottle of Guinness around the world, in the next 12 to 18 months.”