The fast food wars between indigenous company Supermac’s and worldwide burger titan McDonald’s continue in the legal battlefield.
It has been confirmed that Supermac’s is poised to appeal the recent ruling that contravened its intended European expansion plans.
Fast food supremo McDonald’s has vehemently opposed Supermac’s ambitions to begin trading in Europe thus far, outwardly saying that consumers may become ‘confused’ by the two brand names, but in reality simply trying to prevent a rival brand from gaining a foothold in the market and eroding its established customer base.