The latest online craze went a step further in Pamplona this weekend when a man slowed down during one of the city’s notorious bull-runs – just so he could take a selfie.
The Spanish authorities have recently imposed fines for bull runners who act in a way that makes the festival more dangerous, trying to cut down on the number of people injured each year.
In this case, however, one man didn’t care about fines or endangering the runners behind him. He was more interested in taking a photo to remember.