Government officials are drafting new legislation to specify a minimum price for alcohol, in an effort to curb harmful drinking habits.
The new Bill will prevent the sale of alcohol at a greatly reduced price, and also specify the requirement for health warnings and calorie counts on drinks containers.
Furthermore, alcohol will have to be sold in a separate, designated area in supermarkets and shops.
Health officers will enforce the minimum pricing, health warnings and marketing and advertising of alcohol.
The legislation aims to prevent the below cost sale of alcohol, primarily in supermarkets. It is not meant to target the pub trade.