iD mobile is launching a new mobile phone service today.
Owned by the Dixons Carphone group, the new player may lead to an overall reduction in prices for consumers.
iD Mobile will be using Three Ireland’s network, and is aiming to take a 6% slice of the Irish market within five years, a total of about 300,000 customers.
The company is introducing a pricing system whereby a customer can choose from a range of handsets which can be partly paid for upfront, or in whole over a period ranging from 12 to 24 months. The handsets can also be traded in, so the monthly price plan cost can be reduced.
Customers will also be able to choose from a range of options to build their own personalised voice, data and text tariff. These options can be altered at any time.
The company will have 12 retail outlets in Harvey Norman stores, and customers can also purchase the service through the 78 Carphone Warehouse shops around the country, as well as Carphone Warehouse and iD Mobile’s websites.
