Ticketmaster have announced that they are to use a new ticket purchasing system this year in the hope to cut out touting.
In a move which is hoped to cut costly re-sales, Ticketmaster say their new system which has been used by artists including U2 and Ed Sheeran in the past will have a unique selling purpose that will actively halt the exploitation of the current system.
The system called ‘Fan verified’ will now see those wishing to purchase tickets for upcoming concerts and events being given a unique code once they provide the appropriate details.
In an announcement on Friday Ticketmaster said those buying tickets must now provide an email address, phone number or Ticketmaster account a number via an application form on their website weeks in advance of sales.
The company say once a user provides the right details they will then receive a unique code which will allow them to purchase tickets for the upcoming event.
However although the system which has proven successful in the past, Ticketmaster say those wishing to purchase a ticket will not be automatically guaranteed a ticket but instead they will be given a better chance of availing of one once they go through the proper channels.
It is believed the new ticketing system is being introduced in an effort to cutout automated bots which are created by hackers to deliberately snap up tickets.
The sold out tickets are then resold for extravagant prices.