Dove soap, owned by the massive global consumer good group Unilever, with an annual $6 billion advertising budget has announced it will be loaning out its more “diverse” models to other brands.
A Dove promo video launched recently show’s its models being offered for free to brands with models saying “they’re often received at auditions and the feedback they get: Too dark. Too short. Too thick. Not a good fit” reports FastCompany.
Four brands have taken Dove up on its free diverse model offer: Magnum ice cream, Cif soap, South African financial institution Nedbank, and Krispy Kreme. Two of the brands, Magnum and CIF are owned by their parent company Uniliver.
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