Democratic Party member and California Governor, Gavin Newsom has signed into law a bill that mandates large retailers to provide a section for gender-neutral toys.
The law, which comes into effect in 2024, forces retail stores with 500 or more employees to sell a selection of toys and childcare products that are not sold in boys or girls sections.
According to PJMedia, LGBTQ activists believe that traditional marketing practices, such as using pink for girls’ products and blue for boys’ products, “pressure children to conform to gender stereotypes,”
PJMedia quotes Jonathan Keller, President of The California Family Council opposed the law saying “Activists and state legislators have no right to force retailers to espouse government-approved messages about gender”.
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