New government legislation to be published today sets a new national minimum price for a bottle of wine in Ireland.
Wine lovers are set to feel the pinch as new government legislation will set the minimum price of a bottle of wine to €7.60. This new minimum price will be introduced with the intent of curbing cheap drink products nationwide.
The Public Health (Alcohol) Bill will be published by Minister for Health Leo Varadkar today, and is set to include a range of restrictions on the marketing and advertising of alcohol products. Under the bill, any advertising of alcohol will be subject to 9pm watershed on television and radio, and any other advertising will be banned near schools, playgrounds and on public transport. Alcohol-related advertisements will also be banned pitch-side at matches and events.
Under the Bill, warnings about the possible harmful side effects of alcohol consumption during pregnancy and in general will be required on all labelling of the product.
The new legislation will be notified to the EU for observations before it is passed and is likely to be subject to opposition from the drinks industry, advertisement agencies and media outlets because of the restrictions that are to be imposed. Due to cumulative delays, the legislation will not be introduced in the lifetime of the current government.