Cadbury’s accused of “sexually objectifying individuals” and “grooming children” in new petition calling for removal of its same-sex Easter creme egg advert – TheLiberal.ie – Our News, Your Views



Cadbury’s accused of “sexually objectifying individuals” and “grooming children” in new petition calling for removal of its same-sex Easter creme egg advert




Image source: Cadbury

An online petition calling for the removal of an Easter creme egg advertisement featuring two gay men kissing whilst eating a creme egg has exceeded 80,000 signatures.

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The petition creator, citizenGo calls for the removal of the “sexualised ad” saying

“For those of all faiths and none, the Cadbury’s Creme Egg has become a synonymous part of Easter celebrations in the United Kingdom. Cadbury’s know full-well that their product is enjoyed by children and deliberately market it at this demographic, making this campaign even more irresponsible. Cadbury’s is traditionally a brand associated with families”.

“Exposing children to sexualised content constitutes a form of grooming. It is well-known that children will often copy what they see on the screen”.

The Petition calls for Guy Parker, Chief Executive of the Advertising Standards Agency and Louise Stigant, Managing Director of Cadbury’s UK to take action and “immediately withdraw the advert from mainstream circulation”.

The Petition can be viewed here
https://citizengo.org/en-us/fm/200770-Cadbury-Remove-Ad

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