The UK’s Advertising Standards Authority has begun banning adds that portray so-called “gender stereotypes”.
Advertisements for Philadelphia cream cheese and Volkswagen, following complaints from the public that they perpetuated harmful stereotypes such as portraying women as “passive” while fathers are bungling and foolish while minding children.
The new regulations are part of a progressive push by the British government to undermine supposed traditional gender roles which conflict with the liberal agenda which insists that gender is now a social construct.
The new gender stereotyping rules have their critics who insist that they are draconian over the top while Clearcast, the body responsible for vetting advertisements before they are broadcast, also expressed its frustration at the decisions stating
“We are naturally disappointed,” it said. “The ASA’s interpretation of the ads against the new rule and guidance goes further than we anticipated and has implications for a wide range of ads.”
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