Today Penneys, or Primark as it is called outside of Ireland, has opened its first US store in Boston. The chain store already operates more than 291 stores across nine countries.
Hordes of excited shoppers queued outside the doors ready to grab a bargain. The Boston Store is located in the historic Burnham Building. The huge store spans across 7,150 square metres of floor space and will create nearly 600 new jobs.
The new store includes 73 cash registers, 84 fitting rooms, 530 mannequins, and a ‘trend room’ to showcase latest designs. The store boasts free wifi and well as a hangout zone and charging stations.
Primark plans to open seven more stores across the northeast of the US over the next year. Primark Pennsylvania will be the next to open in November.