The Luas officially launched in June 2004, and in that time, a number of people have been both injured in killed as a result of Luas-related incidents.
A new campaign is under way to stop pedestrians walking out in front of Luas trams in Dublin.
People are putting themselves in danger because they’re distracted by their phones, deafened by their
music or even blinded by their hoodies, Luas drivers say.
The campaign message is simple: “Is being in a hurry or distracted really worth your life?”
Brian Brennan, managing director of Luas operator Transdev, said: “This year alone Luas drivers
have had 71 near misses with pedestrians.”
“These could all have been tragedies and most, if not all, of the incidents were caused by
pedestrians being distracted by their phone.”
“Our message is stay focused – think safety. Being distracted is dangerous and can be fatal.
Listen out, the phone can wait, watch out for trams.”
The safety campaign is backed by the Department of Transport.