The man responsible for arranging a plane to towing a banner with a message reading “White Lives Matter” over Etihad Stadium during a match between Burnley and Manchester City has come forward and said he will not apologise.
In these ultra-politically correct times saying or displaying the phrase “White Lives Matter” has become a word crime with public figures expressing more faux shock and disgust at the harmless stunt orchestrated by Jake Hepple than they did after an Islamist terror attack that literally killed people just 48 hours before hand.
Despite the Burnley football team and manger joining the entire Premiership to collectively clutch their pearls in horror at the idea of “White Lives Matter” Mr Hepple has said he will not be apologising for what is considered in modern society to be a blasphemous expression.
Hepple even posted a video of the plane carrying the message on his Facebook page saying:
“It’s now apparently racist to say white lives matter.”
Meanwhile, Burnley Football Club have said anyone connected to the stunt will be banned from the club for life.
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