Global soft drinks giant Pepsi have decided to pull its controversial advert featuring Kendell Jenner after it received a backlash of criticism online.
The advertisement which features the world famous model has made the headlines after it apparently trivialised demonstrations aimed at tackling social justice causes. It also received string criticism for being too insensitive due to its apparent mirroring of a picture from a Black Lives Matters protest.
In the controversial ad Jenner is seen posing in a blond wig at a photo shoot, while a peace protest marches by. She then ditches the wig, grabs a can of Pepsi and joins the protest. Jenner gets to the front and hands the can to a police officer, who drinks as the crowd cheers.
The ad which has prompted millions of people worldwide to voice their disgust on social media, was reportedly made in an attempt to reach out to millennials.
However since its release it has received intense social media criticism, which has in turn prompted the company to pull the advert.
In a brief statement the company apologised for its mistake and said: “Pepsi was trying to project a global message of unity, peace and understanding,.”
“Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout.”