The well known clothing chain H&M has found themselves at the centre of a major race controversy after a number of social media users slammed the company for its recent advertising campaign.
In what many have described as an insensitive and racist campaign the clothing chain was subjected to a barrage of criticism after they posted an inappropriate photograph during its recent children’s jumper advertising campaign.
The much discussed public outcry comes after the clothing chain seemingly made a mishap and posted a picture a black child modelling a green sweatshirt with the slogan ‘The coolest monkey in the Jungle’.
Although H&M have since apologised and removed the image from their website, the popular chain didn’t get off likely as many labelled the picture as racist and disgusting on social media.
In a series of tweets consumers launched a scathing attack on the chain claiming the picture should be removed immediately and those responsible should be sacked.
One angry Twitter user wrote: “Could someone possibly explain to me at @hmon how this got approved?
Having a black child in a hoodie with the slogan “Coolest Monkey In The Jungle”
Absolutely Disgusting!!!
Whilst another wrote:” So the black kid gets to wear the H&M sweater with “Coolest monkey in the jungle” and the white kid with “Survival expert”. This is beyond disgusting. It’s a projection of your neocolonial thinking. You won’t see me anywhere near your shops these days @hm.
The photograph drew more criticism from social media users as many also pointed out that white children were snapped wearing clothing that branded slogans that weren’t racially insensitive.
Meanwhile H&M have since apologised for any offence caused by the image and say they have removed it from their website.