20% of people change their ballot choices based on social media posts, new study finds – TheLiberal.ie – Our News, Your Views

20% of people change their ballot choices based on social media posts, new study finds




According to recent study, one in five voters altered their ballot selection in response to messages they saw on social media, reports RTE.

According to Pure Telecom’s ‘Connected Lives’ poll, younger voters reported a larger percentage (28%), stating that social media had influenced their choice of ballot.

According to the report, 27% of social media users would only follow accounts and individuals whose political ideas align with their own, and 41% of users fact-check political social media information, reports RTE.

Social media, according to over one-third of respondents—and as many as 47% of those between the ages of 18 and 24—is the most significant medium for political campaigns.

Among those who use social media, over half said they enjoyed seeing politicians utilise it.

“Social media can help the population to stay informed on local issues and developments, while also having a greater awareness of national issues, elections and referenda,” said Paul Connell, CEO, Pure Telecom, reports RTE.

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