It may be the biggest telephone company in the country but after 15 years Eircom is no more, the country’s most famous communications network will be rebranded as Eir in the coming months.
The company formally known as Telecom Eireann decided the re-branding was essential to keep the company in the modern era. A brief statement from the company said the decision “reflectedthe dynamism and confidence of our company” and the new brand was a “major milestone” for the company, “revitalising and modernising the look and feel of the group”.
The move to re-brand the company will reportedly cost €16 million, it is believed the company plan on changing logos, uniforms, vehicles, stores. The re-branding will also be the largest within the past 20 years.
Meanwhile Eir CEO Richard Moat said the new identity was “dynamic and modern” and reflected where the company was headed. Mr Moat went onto say: ” The marketplace has changed, technologies have changed, Eircom as a company has changed and we have to continue to evolve, to maintain our relevance and lead a very dynamic market.”