The market executive for Bud Light, who decided to partner the beer with transgender TikTok’er Dylan Mulvaney has taken a leave of absence after a dramatic backlash against the the beer saw a widespread boycott and Anheuser-Busch, Bud Lights parent company, took a pounding on the stock market.
Alissa Heinerscheid reportedly stepped back from her position and will be replaced by Budweiser Global Marketing Vice President Todd Allen, according to marketing and advertising outlet Ad Age.
Heinerscheid had previously said she wanted to move Bud Light away from its “fratty” and “out of date” humour that is associated with its image before partnering with a famous promoter of transgenderism.
Mulvaney a biological, adult male identifies as female and has documented his “transition” in a series on TikTok called “365 Days of Girlhood” which has been watched by his primarily teen and pre-teen audience of 10 million subscribers on the Chinese app.
Critics have condemned Mulvaney’s “365 Days of Girlhood” as creepy and making a mockery of womanhood but major corporations have backed the performer and helped to promote his message.
The backlash against Bud Light is seen as a turning of the tide in the culture war engulfing the U.S and the Western World.
Former Fox News host Megyn Kelly Tweeted: “Bud Light waves the white flag, ousting disastrous VP of Mktg (marketing), weeks after destroying its own brand by going woke on gender. Let that be a lesson to other corporations. We’ve had it.”
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