Gillette, whose parent company is Procter & Gamble (P&G), posted a record sales loss of $8 billion for its latest quarter in what many people are calling a rebuttal for its ad campaign attacking masculinity.
P&G put the loss down to currency fluctuations as well as the continued “market contraction” of blades and razors in the developing world.
However, after launching a short film titled, “We Believe: The Best Men Can Be” which repeated feminists and progressive clichés attacking natural and healthy behaviour of men and boys’ countless men promised never to buy products from the company again.
The commercial, which was described by some viewers on YouTube as anti-male propaganda, was also accused of being racist by some who viewed it as only white men and boys, in particular straight, white men, were depicted as being bad and villainous.
Now the virtue signalling appears to have backfired spectacularly as Gillette is not only seeing a massive drop in sales, but it has also pulled its parent company P&G into the red as well.
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